Kiosk-driven sales growth

Case Study: CarniStore – enhancing the in-store experience with Cloudshelf kiosks

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Overview

Brand: CarniStore
Location: Dubai, UAE
Industry: Premium Butchery & Gourmet Food
Solution: Cloudshelf kiosks with custom checkout integration
Live Since: Nov 2023

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About CarniStore

Founded with a mission to demystify and elevate the meat-buying experience, CarniStore is a Dubai-based premium butcher brand that delivers high-quality meats, sides, and accompaniments directly to consumers. With an intuitive digital platform and a strong commitment to customer education and support, CarniStore has redefined convenience and culinary creativity for meat lovers in the UAE.

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The Challenge

In 2023, CarniStore approached Cloudshelf with a clear vision: they wanted to extend their product offering inside their physical butcher location. The in-store space, while premium and well-curated, couldn't house the full breadth of their product catalog. They imagined a kiosk-based system that would enable staff to upsell products not physically present—offering an extended aisle of premium meat products, seasonal items, and gourmet accompaniments.

Additionally, CarniStore needed a bespoke checkout experience tailored to the UAE market, offering Apple Pay and other local payment options beyond the default Shopify checkout. The solution had to be seamless, fast, and familiar for customers.

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The Cloudshelf solution

Cloudshelf partnered with CarniStore to deliver a dual-mode kiosk system that supports:

• Staff-assisted selling – empowering butchers to present and upsell extended products.
• Customer self-service – allowing walk-in customers to browse, select, and pay independently.

To meet local checkout preferences, CarniStore leveraged Cloudshelf’s API documentation to create a custom checkout flow. This included our mobile checkout with QR code integration, enabling customers to quickly finalise purchases using Apple Pay and other preferred methods.

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Rollout & adoption

CarniStore initially deployed two Cloudshelf kiosks in their flagship Dubai butcher location. These kiosks serve as interactive digital shelves, giving customers access to a broader catalog, exclusive cuts, and seasonal specials.

Sales staff were trained to use the kiosks to enhance the shopping experience, while the intuitive UI also encouraged self-service use by customers.

Encouraged by the success in-store, CarniStore has expressed intent to expand the kiosk deployment to include additional units for pop-up events and potential new retail locations.

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Results & impact

Since launching Cloudshelf, CarniStore has seen outstanding results. Each month, the kiosks are responsible for hundreds of closed sales, and to date, they’ve generated thousands of dirhams (AED) in additional revenue through this digital in-store channel.

The impact has been felt across the business:

• Improved customer satisfaction: No customer leaves empty-handed. The kiosks ensure access to the full product line.
• Enhanced upselling opportunities: Staff can confidently introduce new items that aren’t available on shelves.
• Increased operational efficiency: With integrated checkout and a streamlined flow, both customers and staff experience faster transactions.
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“CloudShelf is an excellent app for enhancing our in-store experience.
They are incredibly supportive and responsive, ensuring we get the most out of the app.
Highly recommended for any retailer looking to improve their in-store experience and boost sales!” – CarniStore Team

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These results reflect a consistently high engagement rate and a successful use of the kiosk model to drive incremental sales.

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What’s next?

With their current success, CarniStore plans to scale their Cloudshelf deployment, extending the kiosk experience to temporary venues and further innovating their retail presence.

Cloudshelf continues to support CarniStore with real-time insights, flexible checkout integrations, and scalable infrastructure that grows with their ambitions.

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Conclusion

The partnership between Cloudshelf and CarniStore exemplifies how traditional retail experiences can be reimagined through digital innovation. By combining staff expertise with powerful technology, CarniStore has not only expanded their product visibility but also deepened customer engagement—all while maintaining their premium brand values.

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Find out more

To find out more about how we can help you to roll-out your omnichannel kiosks in-store, please reach out to us on sales@cloudshelf.ai.