Grafica Point - Empowering Italian shoppers with customisable, self-service ordering kiosk

Background

Founded in 2010 by Andrea Giordano, Grafica Point is an innovative print and design company based in San Fermo della Battaglia, in the province of Como, Lombardy, Italy. What began as a passion for digital printing has grown into a thriving business, offering a wide range of high-quality printing solutions - from small to large-format projects, as well as printed apparel and personalised merchandise. Known for their efficiency, creativity, and commitment to sustainability, Grafica Point differentiates itself by using recycled and renewable materials, ensuring both quality and environmental responsibility.

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The challenge

As Grafica Point prepared to open their first physical retail store, the team wanted to create an engaging, seamless experience for customers looking to personalise clothing and other printed products. Their goal was to make customisation accessible and convenient - allowing customers to browse, personalise, and order products effortlessly without the need for staff assistance. Andrea and their team needed a digital in-store solution that could combine the convenience of e-commerce with the tactile engagement of physical retail.

The Cloudshelf kiosk solution

In the summer of 2025, Grafica Point installed the Cloudshelf app via the Shopify app store, preparing to launch their new store experience in the autumn. When the store opened in early October, customers were greeted by a 24-inch floor-standing self-service kiosk equipped with a Viva terminal, allowing them to select products, customise options such as colour and text, place orders for home delivery, and complete payment instantly.
The setup created a fully self-service model - efficient, intuitive, and built to scale - aligning perfectly with Grafica Point’s vision of blending innovation, independence, and customer empowerment.

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The Results

Though it is still early days since launch, customer feedback has been overwhelmingly positive. Shoppers have found the kiosk experience simple, fast, and enjoyable, while store owner Andrea Giordano couldn’t be happier with the results so far:

“I’m very happy to collaborate with the Cloudshelf team. The app is extremely convenient and meets all my requirements. Thanks to their support, I’ve been able to open my own fully self-service store. The app is smooth and functional - and the most important thing is the customer service and engineering team, who are always ready to find a solution that fits your needs. Excellent work!”

• Andrea Giordano, Owner of Grafica Point (Italy)

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Looking Ahead

Grafica Point’s adoption of the Cloudshelf kiosk marks an exciting milestone in their growth journey. By merging digital efficiency with creative personalisation, they have built a retail experience that is both modern and customer-centric. As Andrea and their team look to the future, they are eager to continue innovating - exploring new ways to enhance their self-service model and deliver even greater value to their customers.
At Cloudshelf, we are equally excited for the journey ahead and delighted to have partnered with such an innovative and forward-thinking company as Grafica Point.

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Find Out More

To learn more about these companies, visit:

• Grafica Point: www.graficapoint.it
• Shopify: www.shopify.com
• Viva: https://www.viva.com/

To find out more about how we at Cloudshelf can help you with your in-store kiosks for your omnichannel projects, please reach out to us at sales@cloudshelf.ai.