Kiosk ROI calculator

How the calculator works

The calculator adds up three sources of value for each store and takes off the running costs. You can switch each source on or off, and change every figure.

Sales recovered

Shoppers who would have left without buying order on the kiosk instead, often because the size, colour or product they want is not on the shelf. The value is the number of recovered sales a day, times the order value, times your gross margin. Kiosk orders can carry a premium over the average basket, because shoppers see the full online range.

Staff time saved

When staff place online orders for customers, the kiosk can do the work instead. The calculator shows this in hours a year. It does not count the hours as money, because they are only worth something if the team uses them for other work.

Shelf space reallocated

Slow-selling lines can move onto the kiosk, which frees bays for products with a better margin. The value is the sales per bay, times the margin of the new lines, less the margin you would lose on any long-tail sales that do not move to the kiosk.

Costs, payback and extra screens

Net margin gain is the gross margin from these sources after software, device management and servicing. Launch cost is the kiosk hardware plus any staff incentive in the first months. Payback is the launch cost divided by the daily net margin gain. Each extra screen in a store adds less than the one before: with a 20% drop-off, the second screen delivers 80% of the first and the third 64%.

A worked example

A store recovers two sales a day on one kiosk. The average basket is $50 and kiosk orders run 15% higher, so each order is worth $57.50. At a 35% gross margin, that is $40.25 of margin a day. Over a seven-day trading week, that comes to about $1,220 a month, before running costs. The calculator then repeats this across your stores and the pace of your rollout.

Frequently asked questions

Is the kiosk ROI calculator free?

Yes. You can use it without signing up. The business case we email you is free as well.

Which kiosks does it cover?

Any customer-facing touch screen that lets shoppers browse and order your online range in store, often called an endless aisle kiosk. The default costs reflect Cloudshelf on standard hardware. If you already own the screens, tick the box and the hardware cost drops out.

Are the results guaranteed?

No. The results follow the figures you enter. The business case shows what happens if the kiosks work better or worse than planned, and sets out a pilot so you can test the figures in a few stores before a full rollout.

What is in the business case?

A PDF and an editable slide deck, built from your figures. They explain each source of value, the launch cost and payback, the plan by year for your estate, the best and worst cases, and a pilot plan.

Which currencies can I use?

US dollars, pounds sterling or euros.

Planning something different?

The calculator follows a standard business case for endless aisle kiosks. If you plan to use kiosks in another way, our enterprise specialists can help you model it.