Idle screens become brand and product storytelling.
What the screen does when no one is touching it. Attract loops cycle through key collections with calls to action, custom banner pages carry promotions or seasonal content, and video drops into any attract screen. Multiple screens in the same store stay in perfect sync, so the storefront feels coordinated.
The moment a shopper touches a screen it switches instantly to the interactive home screen, the AI Buyer Guide, or self-service checkout. One device, two states: attract when idle, transact when engaged.