While it is tempting to just copy everything that is on the website, our experience shows that this is not particularly effective.
Avoid having everything on a single Cloudshelf
Avoid putting everything on your Cloudshelf with a bland call to action such as ‘see all our range’. Shoppers will wonder why they couldn’t simply go on the website, and won’t see the point of it. It is seen as more work rather than a gentle nudge.
Better solution: create multiple Cloudshelves, focused on particular ranges, and place them near the range in question.
Avoid having fewer than 3 top-level collections
It reduces the visual appeal of the Cloudshelf and means that all filtering then needs to be done within the category, which feels less immediate to the shopper.
Better solution: create collections in Shopify to split your collection by product type or by vendor.
Avoid having more than 18 top-level collections
It makes the first choice hard for shoppers, and they feel they are going down a rabbit hole.
Better solution: create collections in Shopify that re-group your collections into broader themes.