Multi-level navigation

When a shopper walks up to a Cloudshelf display, they should be able to find what they are looking for. That means categories. Subcategories. Collections. The same structure they would expect from your website, on-screen in the store.

Multi-level navigation brings that structure to every Cloudshelf display.

What it does

Multi-level navigation lets shoppers explore your full product range through a hierarchical menu: main product category also known as 'Super Group', then sub-category, then product. The structure mirrors your online store, so shoppers do not have to learn a different browsing system when they are in-store.

It works across any catalogue size. Whether you carry 200 products or 20,000, the navigation stays manageable. Shoppers move through the categories relevant to them, rather than scrolling through a flat list of everything you stock.

Why this matters

In-store browsing has always been constrained by physical space. A large retailer running a full catalogue on a kiosk needs to organise that catalogue clearly, or shoppers abandon the display before they find what they want.

Multi-level navigation gives shoppers the same confidence they have when browsing online: they know where they are, they can go back up a level, and they can navigate directly to the section they came for. In practice, that translates to longer display sessions and more product pages viewed before a buying decision is made.

It also reduces the reliance on search. Not every shopper knows exactly what they are looking for. A well-structured category hierarchy lets them browse by intent, which is how most in-store shopping actually works.

How it is set up

You simply create as many Super Groups as you wish within the Cloudshelf interface. You then select the product groups or the collections that you wish to be placed into the Super Groups. You can then go one step further to create a three-layer navigation, where you can create two-levels of Super Groups. A quick example of how this new multi-navigation feature works is below: https://www.loom.com/share/a240e390d53645218b18a64bc90fdd02

‍

Find out more

To find out more about this feature or to enquire about how we can help you to roll-out your omnichannel kiosks across your stores, please reach out to us on sales@cloudshelf.ai.