Increase Basket Value (IBV): AI-powered upsell, cross-sell, and recommendations

Every basket that leaves a store lighter than it could be is revenue a retailer never sees. Online, product recommendations, upsells, and cross-sells can be a general standard practice for brands. In-store, on a kiosk, that has always been harder to replicate consistently. Our Increase Basket Value (IBV) feature closes that gap. It brings AI-powered recommendations, upsells, cross-sells, and impulse buys straight to your Cloudshelf digital kiosks and interactive solutions, at the exact moment a shopper is building their basket.

How Increase Basket Value works

Cloudshelf IBV uses AI tagging and classification to understand your product catalogues, and then acts on it across four points in the shopper's journey. First product recommendations surface items tagged with a specific tag in your e-commerce store, giving shoppers a strong starting point on a product group. Upsell recommends premium alternatives, encouraging shoppers to consider a better version of what they are already looking at. Cross-sell adds complementary products to the screen once an item has been added to the basket, so accessories are never missed. Removal protection completes the set. If a shopper removes a product from their basket, IBV recommends a cheaper alternative where one exists, with impulse buy add-ons appearing at checkout to keep the sale in play.

Why this matters

Every one of these moments nudges average basket value upward, and that adds up quickly across a busy store floor. More products in the basket means more revenue per visit, without extra work for staff or shoppers. Shoppers benefit too. Endless aisle already means access to the full catalogue, not just what fits on a shelf. IBV adds genuine discovery on top, surfacing products a customer may never have found on their own.

How to set it up

IBV is configured from within Cloudshelf Manager. The Catalog tab shows exactly what the AI has added, including product types and product-level detail. Retailers can review and adjust this before it goes live on a kiosk. From there, first product recommendations, upsell, cross-sell, and removal protection can each be turned on and tuned to fit your range.

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Find out more

To find out more about Increase Basket Value, or to enquire about how Cloudshelf can help you roll out interactive kiosks and endless aisle experiences in store, reach out to us at sales@cloudshelf.ai.