Increase Basket Value (IBV): AI-powered upsell, cross-sell, and recommendations

Every basket that leaves a store lighter than it could be is revenue a retailer never sees. Online, product recommendations, upsells, and cross-sells can be a general standard practice for brands. In-store, on a kiosk, that has always been harder to replicate consistently. Our Increase Basket Value (IBV) feature closes that gap. It brings AI-powered recommendations, upsells, cross-sells, and impulse buys straight to your Cloudshelf digital kiosks and interactive solutions, at the exact moment a shopper is building their basket.

How Increase Basket Value works

Cloudshelf IBV now covers four configurable rules, each of which retailers can switch on independently.

• Upsell recommends premium alternatives to the product a shopper is already viewing.
• Cross-sell suggests complementary items once something has been added to the basket, so accessories are never missed, for example
• Removal protection offers a cheaper alternative when a shopper takes an item out of the basket
• Impulse buy recommends extras at checkout to keep the sale in play.

Each rule can be tuned from Conservative to Aggressive, or set to a fully custom configuration, and retailers can promote tagged products or restrict recommendations to items already available on their own catalogue.

Why this matters

Every one of these moments nudges average basket value upward, and that adds up quickly across a busy store floor. More products in the basket means more revenue per visit, without extra work for staff or shoppers. Shoppers benefit too. Endless aisle already means access to the full catalogue, not just what fits on a shelf. IBV adds genuine discovery on top, surfacing products a customer may never have found on their own.

How to set it up

IBV is configured from within Cloudshelf Manager. The Catalog tab shows exactly what the AI has added, including product types and product-level detail, and retailers can review and adjust this before it goes live on a kiosk. In the Increase Basket Value settings, upsell, cross-sell, removal protection, and impulse buy can each be switched on and tuned individually, from Conservative through to Aggressive, or set to a fully custom configuration.

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Find out more

To find out more about Increase Basket Value, or to enquire about how Cloudshelf can help you roll out interactive kiosks and endless aisle experiences in store, reach out to us at [email protected].